Japanese Catalogue Show at Asharqia Chamber Proves Successful

by shariff mohammed | Dec 10, 2015
A Japanese catalogue exhibition organized at Ashaqia Chamber on December 8 proved to be a successful event judged by the turnout of a huge number of Saudi visitors looking for establishing trade contacts with Japanese companies.

Mr. Abdulaziz Al Othman, Board Member of Asharqia Chamber and Mr. Takashi Mitsuka, Chief Representative of the Japan Cooperation Center for the Middle East (JCCME) jointly inaugurated the show. Another Chamber’s Board Member Mr. Najeeb Saihati and Chamber’s Secretary General Mr. Abdulrahman A. Al Wabel were, among others, present on the occasion.

Catalogues of over 40 Japanese companies were put on display representing an assortment of products and services at the show which was organized by JCCME in cooperation with the Japan External Trade Organization (JETRO). The sectors on focus mainly included steel products, electric tools, medical equipment, food related machinery, office automation, home appliances, building electric equipment, cranes and logistics.

Other products on view were in the fields of project contracting like EPC, master planner and designer, plant equipment such as pumps, valves, water treatment and cooling systems and a range of consumer products including watches, stationery, cosmetics and fashion items.

There were also catalogues of a good number of Japanese companies representing auto parts which evoked great interests among the visitors since Japanese cars are very popular in the Kingdom.  Saudi-Japanese economic relationships are mainly based on importing oil from Saudi Arabia to Japan and exporting Japanese cars and industrial products to the Saudi market. Japan has now become a vehicle manufacturer in the Kingdom. Its Isuzu Motors has recently set up a truck manufacturing plant in the Eastern Province. There is also Saudi Japanese Automobile High Institute established to provide advanced training for Saudi youths in the field of automotive technology and maintenance.

Japanese firms have already made strong presence in the Saudi market through their cooperation in a variety of sectors particularly in the power, water and petrochemical industries. Japanese have large scale joint investments in the Saudi petrochemical manufacturing projects such as Eastern Petrochemical Company, Saudi Methanol Company and Petro Rabigh.  

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